How To Track a Thank You Page in Google Analytics 4
Data is the language of user behavior.
It is the key that opens a door into the mind of the people behind our businesses. Our data can show the influence of our online presence, our brands, and our current marketing tactics. While there are other data analytics programs on the market, today we are only diving into Google Analytics 4.
Pay attention! This could save your business. Good job making it here, you’ve found the exact article you need. And soon you’ll be ready to track custom conversions!
A Step by Step Guide:
Quickly after entering the wheelhouse of digital analytics, mastering conversions is crucial
when understanding and ideally optimizing the performance of your online presence.
Google Analytics 4 or GA4, offers amazing tools for tracking and analyzing conversions,
which translate as valuable insights into behavior. In this comprehensive guide, we’ll walk
you through the process of configuring custom conversions in GA4, focusing on a textbook
goal: tracking users viewing a thank you page after completing a form.

Source: Loves Data
View Existing Events:
To begin, voyage to the ‘Reports’ section, select ‘Engagement,’ and then click on ‘Events’ in
your GA4 property. Here, you’ll find a list of events collected within the selected date range,
including page views, purchases, scrolls, and more. Ensuring you have the right
permissions, you can mark events as conversions enabling GA4 to count them in your
reports.

Source: Loves Data
Enabling Conversions
To mark events as conversions, head to ‘Admin,’ click on ‘Events’ in the property column,
and review the events collected. You can see which events have been marked as
conversions by checking the column on the right. If you have edit-level permission, you can
enable an event as a conversion here with a simple click.
Page-Related Conversions in GA4
For page-based conversions, like tracking a thank you page, two options exist. Firstly,
create a new event inside Google Analytics based on an existing event. Secondly, configure
a new tag in Google Tag Manager to send an event every time the thank you page is viewed.
Today we’ll focus on the first option, giving an example of how to trigger a new event in
GA4 based on a thank you page view.

Source: Loves Data
Creating New Events
Under ‘Create Event,’ give your new event a name, configure conditions (e.g., triggering on
‘page_view’ events with a URL containing ‘thank you’), and add optional parameters. These
parameters allow you to assign a value to each conversion, providing flexibility in reporting.

Source: Loves Data
GA4 Conversion Reports
Navigate to ‘Reports,’ selecting ‘Engagement,’ and then ‘Conversions.’ Here you can view
details of individual conversion events, understand default channel groups, and analyze the
performance of various marketing channels.
Conclusion
Mastering conversions in GA4 is paramount to understanding user behavior and optimizing
your online performance. For those who prefer configuring events directly in GA4, this
guide provides a step by step walkthrough to help your data analytics inform decisions and
enhance your capabilities. Start your journey towards mastering conversions and unlocking
the full potential of GA4 for your business.
Special thanks to the delightful Aussie who informed this article!
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